#1 – Position the Elizabeth Moore Sarasota Open to Become the top Challenger Event of the ATP Calendar.

 #2 – Create a Signature Event for the City of Sarasota, attracting the local community as well as visitors.

#3 – Support local businesses and build strong economic impact to the City of Sarasota and surrounding counties.

#4 – Benefit at-risk youth in our community by partnering with organizations including the National Tennis Foundation and local children’s agencies.

#5 – Build powerful, long-lasting relationships with key corporate partners, helping to elevate Sarasota’s reputation nationally.